True Religion Names Allen Onyia as Artistic Director

UpscaleHype Co-Founder to Implement New Creative Vision for Iconic
Brand

LOS ANGELES–(BUSINESS WIRE)–True Religion is pleased to announce that Allen Onyia, Co-Founder of
UpscaleHype, has joined the company as Artistic Director. Named
“Menswear’s Most Important Instagram Account” by GQ in 2018, Onyia has
“a spidey sense for what’s trending” (Wolf, Cam. “How UpscaleHype Became
Menswear’s Most Important Instagram Account.” GQ,) and he is a
recognized tastemaker in streetwear fashion circles. In his new role,
Onyia will innovate modern and elevated streetwear for True Religion,
which has iconic roots in the aesthetic. He plans to apply the same
ethos to design as he does to his platforms – “look good, feel good and
be a part of something.”

“I have always admired True Religion as an iconic brand with deep roots
in the streetwear category,” says Onyia. “I am thrilled to join the team
and bring my vision to reestablish a brand people can associate with, in
this new age of streetwear.”

“We have been driving towards this watershed moment since I joined the
Company,” said CEO Chelsea Grayson. “I am excited to work with Allen to
return True Religion to its rightful place among streetwear leaders.”

About True Religion:

Born and raised in Los Angeles, True Religion has been a leader in
streetwear and premium denim since 2002. Over its seventeen-year
history, the brand has been adopted by many subcultures—each genre
leaving its unique imprint on the brand as it exists today. As a
lifestyle brand with a worldwide view, True Religion continues to
embrace those individuals who are shaping the culture of today.

Contacts

for True Religion
Carol Moniz
carol@michelemariepr.com
646.863.3923

Author: dmnnewswire