As the Official Airline of the Boston Bruins, JetBlue’s “Bear Force
One” will take partnership to new heights as airline reaffirms its
commitment to the team and Boston community.
BOSTON–(BUSINESS WIRE)–JetBlue (NASDAQ: JBLU), Boston’s largest airline and the Official
Airline of the Boston Bruins, today revealed a brand new livery
dedicated to Boston’s professional hockey team and six-time Stanley Cup
winner. The Airbus A320 aircraft, aptly named “Bear Force One,” was
unveiled at an event this morning at Boston Logan International Airport,
where JetBlue and Bruins executives were joined by Bruins’ mascot,
Blades the Bruin, to surprise and delight customers. “Bear Force One”
officially took flight this afternoon, transporting excited Bruins fans
to Raleigh, N.C. for Game 3 of the NHL’s Eastern Conference Finals.
“Bear Force One” is JetBlue’s first livery dedicated to a team in the
NHL and its third livery dedicated to a Boston professional sports team.
The new paint scheme features a large-scale version of the Bruins’
iconic spoked-B logo on the tailfin, a nod to the often used reference
to Boston as “the hub of the universe.” The logo’s central ‘B’ encircled
by spokes mirrors the central role that Boston has played in JetBlue’s
network from the very beginning. Next to the boarding door, customers
will be greeted with a “Boston’s Team Since 1924” wordmark, denoting the
Bruins’ long legacy and tradition in its home city. The new livery
serves as a symbol of JetBlue’s commitment to the Boston Bruins and the
team’s avid fans throughout Boston and the New England region.
“We couldn’t think of a better time to celebrate our six-year
partnership with the Boston Bruins,” said Marty St. George, Chief
Commercial Officer, JetBlue. “As the team continues on in the Eastern
Conference Finals, this new livery will make it easier for Bruins fans
to show off their black and gold fanfare, and cheer on their team not
only during the playoffs but year-round as it flies across JetBlue’s
network of 100+ destinations.”
“For the past six years, the Bruins and JetBlue have had a very strong
relationship,” said Cam Neely, President, Boston Bruins. “JetBlue has
been a great partner and it’s fantastic to see one of their aircraft
representing the Black and Gold as it travels around the country.”
JetBlue in Boston
JetBlue is the leading carrier in Boston in number of flights, customers
carried and nonstop destinations served. The airline is proud to support
the teams its customers and 3,800+ Boston-based crewmembers are most
passionate about. JetBlue is the official airline sponsor for the city’s
four major sports teams including the Boston Celtics, Boston Red Sox,
Boston Bruins and New England Patriots. JetBlue has also been the
Official Airline of TD Garden and Presenting Sponsor of the entrance
experience since 2010.
JetBlue is New York’s Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 42 million customers a year to
100+ cities in the U.S., Caribbean, and Latin America with an average of
more than 1,000 daily flights. For more information please visit jetblue.com.
JetBlue Corporate Communications