NEW YORK–(BUSINESS WIRE)–The U.S. HBC Foundation, the charitable arm of Hudson’s Bay Company in
the U.S., announced that it has raised more than $2 million and awarded
four grants to mental health programs as part of HBC’s commitment to
donate $6 million (CAD) to mental health initiatives across North
America by 2020.1 The HBC Foundations in the U.S. and Canada
are dedicated to making mental health a priority in every community by
increasing understanding and improving access to care.
“Now more than ever, there is a tremendous urgency to foster mental
health awareness and understanding,” said Richard Baker, HBC Governor
and Executive Chairman. “With these latest grants, HBC will meet its
commitment to provide $6 million CAD to support mental health
initiatives by the end of 2019. We are grateful for the generosity of
our vendor partners, who have helped to make this happen.”
“HBC and the HBC Foundation are committed to promoting greater access to
resources and services for those affected by mental illness,” said
Helena Foulkes, HBC Chief Executive Officer. “By supporting like-minded
organizations that can make an impact, we hope to drive progress and
change around these critical issues, but the work is far from finished.
We look forward to continuing to support mental health initiatives
across North America.”
The grants were announced at the #1in4 cocktail fundraiser held at
L’Avenue at Saks in New York City. The event, named to represent the 1
in 4 people who will be impacted by mental illness in their lifetime,2
raised more than $2 million for the Foundation’s mission through
generous contributions from vendor partners of HBC and its businesses.
The HBC Foundation awarded grants to four non-profit partners: Born This
Way Foundation, Bring Change to Mind (B2CM), the National Alliance on
Mental Illness (NAMI), and The Jed Foundation. Together, these grants
will reach over 400,000 people with mental health services and support.
Born This Way Foundation
Born This Way Foundation, founded by Lady Gaga and her mother, Cynthia
Germanotta, works to support the mental and emotional wellness of young
people, decrease stigma and improve access to quality resources. This
year, Born This Way Foundation partnered with the National Council for
Behavioral Health to launch teen Mental Health First Aid in the United
States. This evidence-based program will be the first in the country to
provide Mental Health First Aid training to high-schoolers in grades 10
through 12, giving young people the hands-on preparation they need to
support peers who are struggling with issues like anxiety, depression,
substance use, or eating disorders.
“Mental health is central to the well-being of our young people,” said
Cynthia Germanotta, President and Co-Founder of Born This Way
Foundation. “We know from our research that youth today already see it
as an important priority but it is on all of us to make sure every young
person has the tools, resources and opportunities they need to support
their mental and emotional wellbeing. This generous support from the HBC
Foundation will help make that goal a reality for even more young
Bring Change to Mind (B2CM)
Founded by Glenn Close, Bring Change to Mind strives to end the stigma
and discrimination surrounding mental illness. To that end, in 2014 the
organization launched student-led mental health clubs in high schools to
provide a safe space for educated conversation around these issues. In
partnership with the New York City Mayor’s Office, Bring Change to Mind
is scaling this program to local schools with a pilot launch slated for
Fall 2019. The HBC Foundation’s grant will fund staff in New York City,
high school club activities, evaluation of the pilot and a regional meet
up for club members.
National Alliance on Mental Health (NAMI)
NAMI is the nation’s largest grassroots organization dedicated to
building better lives for Americans affected by mental illness. Each
year, the organization hosts NAMI Walks, which are the largest, most
prominent mental health education and fundraising walks in the U.S.
Proceeds from the walks fund education, advocacy and support services
for those impacted by mental illness. The HBC Foundation supported this
year’s national NAMI 5K Walk to raise awareness for mental health.
The Jed Foundation (JED)
JED is a nonprofit that exists to protect emotional health and prevent
suicide for our nation’s teens and young adults. In 2018, the HBC
Foundation awarded a grant to JED that was used to launch the HBC
Foundation Campus Scholarship Fund, which supports JED Campus – a
nationwide initiative designed to help guide colleges and universities
through assessing and building upon their existing student mental
health, substance abuse and suicide prevention efforts. The HBC
Foundation’s grant will help JED expand its program to more college
The HBC Foundation thanks and recognizes key members of our vendor
community for their significant contributions, including Willkie Farr &
Gallagher, Alix Partners, American Dream, American Express, G-III,
Leonard Lauder, Peerless, PVH, Salesforce, Simon Property Group and
Boston Consulting Group.
Guests at the fundraiser were entertained by American singer, songwriter
and actress Cyndi Lauper.
1. The U.S. HBC Foundation, the Canadian HBC Foundation and HBC
together have pledged to distribute $6 million (CAD) to support mental
health initiatives across North America.
World Health Organization, October 2018.
ABOUT THE U.S. HBC FOUNDATION
Launched in 2017, the U.S. HBC
Foundation is the charitable arm of Hudson’s Bay Company (HBC), a global
retailer and the oldest company in North America. The Foundation is
dedicated to making mental health a priority in every community by
increasing understanding and improving access to care.
HBC is a diversified retailer focused on driving
the performance of high quality stores and their omni channel platforms
and unlocking the value of real estate holdings. Founded in 1670, HBC is
the oldest company in North America. HBC’s portfolio today includes
formats ranging from luxury to premium department stores to off price
fashion shopping destinations, with more than 300 stores and about
40,000 employees around the world. HBC’s leading businesses across North
America include Saks Fifth Avenue, Hudson’s Bay, Lord + Taylor, and Saks
HBC also has significant investments in joint ventures. It has partnered
with Simon Property Group Inc. in the HBS Global Properties Joint
Venture, which owns properties in the United States. In Canada, it has
partnered with RioCan Real Estate Investment Trust in the RioCan-HBC
Joint Venture. HBC has partnered with SIGNA Retail Holdings for real
estate and retail joint ventures in Europe.